A keyword can be a single word or a string of words. The purpose of the Search Analytics tool is to provide Sellers with insights into the keywords that Buyers are using to discover their resources on TPT.
For example, if a Buyer types “Phenomic Awareness Assessment” into the TPT search bar and clicks directly on one of your TPT products from the search results, then “Phenomic Awareness Assessment” would be counted as a single keyword.
Additionally, grammatical typos and misspelled words can be factored into your search keyword data. For example, if a Buyer searches for “Phnomic” and from the search results clicks directly on one of your TPT products, then “Phnomic” would be counted as a search keyword.
It’s worth noting that if a Buyer has not found and clicked on a resource directly after using a specific word or string of words to search on TPT, then those words will not be counted as search keywords.
As Buyers search using different keywords and variations of keywords over time, you’ll see these changes reflected in your Search Analytics data. Identifying which keywords are most frequently used by Buyers and driving the most traffic to your resources can help inform your strategy for naming, describing, pricing, and creating new resources.