To view your dashboard graph, access this direct link while logged into your TPT Seller account.
You can view store data across any date range. You can also choose to view a single product, multiple products, or all products in your store. By default, you are looking at your entire store (all products). You can choose to view the graph by earnings, conversions, views, units sold, video plays, and Easel metrics.
Earnings show the amount of money you’ve earned. If you have multiple products selected, it will show the sum of each product’s sales within the specified date range.
Conversions show the ratio of purchases to views. If you have multiple products selected, the conversion rate will be calculated using the sum of all sales and the sum of all views for the selected products.
Views show how many people viewed the product pages in your store. If you have multiple products selected, it will show the sum of all selected products’ views within the specified date range. Note: This does not include your store homepage, only product pages. View data is only available from January 1, 2017 onward.
Units sold show the total number of individual resources sold in your store. If you have multiple products selected, this will show the total number of units sold for the selected resources only.
Video plays (Preview and Main) shows the total number of plays for your TPT Videos. If you have multiple products selected, that number will only reflect those selected video resources.
Total teachers opening Easel resource is the total number of unique teachers who opened an individual resource in Easel. The teachers are unique per resource but not across resources, so if you're looking at multiple products, a single teacher may be included multiple times overall, but only once per product.
Total teacher opens in Easel is the total number of times teachers have opened an individual resource with Easel. An individual teacher may open the resource in Easel multiple times to differentiate for students or to use as separate activities over different days.
Total assigns in Easel is the number of times the Easel resource has been assigned to students. Each resource assigned counts as one, even if multiple students complete it.
Students reached is the total number of unique students who opened an individual resource in Easel. The students are unique per resource but not across resources.
You can learn more about TPT Store Data here.
Note: As of 6/15/2024, data is powered by a new source, so there may be shifts in some data points when comparing results from before and after this date.