When looking at the Conversions metric, it’s important to know that even if you choose “Percentage,” the delta ∆ or conversion rate change will always be displayed as a change in value. Showing the percentage change of a percentage may be confusing and provides less valuable insights than a change in value.
For example, if you’re seeing that a resource had a conversion rate of 3% for the previous period, and a conversion rate of 5% for the current period, we would display a conversion rate change of +2%.