Traffic data shows you what sites Buyers are coming from when they visit your store. Direct visits to TPT drive the majority of purchases. The TPT row on the Traffic tab reflects how many purchases came from TPT via sources like Search, Browse, and TPT emails.
Currently, we include all emails with links to your resources in this group, so other, non-TPT emails will show up in here as well.
The Click-through column shows you how many people visited your store from a specific source.
The Sales column shows the total dollar value of purchases made from click-throughs from a specific source.
The Conversion column shows the percentage of visitors from a source that made a purchase.
- The click-through data is unique per user, in a 24-hour period, meaning that an individual who visits your store multiple times within a 24-hour span counts only once. Traffic data counts your entire store as one page, regardless of the number of products or pages visited.
- Sales and conversions are calculated using a 24-hour add-to-cart window. When someone visits your store from an external site and adds an item to their cart within 24 hours of the visit, and then later goes on to purchase the item, the originating source of the visit will have “converted.” The purchase amount will then be added to the Sales column under Traffic Sources.
- When looking at a specific date range, you’re viewing data about click-throughs that happened during that span and their associated purchases, regardless of when the actual purchase was made. For example, if on January 1st a user visits your store through a blog link, adds a product to their cart within 24 hours, and then purchases that product a month later (February 1st), that sale will be reflected as a conversion for January 1 — the date the item was added to their cart.
- Traffic data is available from May 10th, 2016 onward.