Traffic data shows you what sites Buyers are coming from when they visit your store. On your Traffic tab, you will see a breakdown of traffic and earnings from sources such as Direct on TPT, Social Media, TPT emails, and other sources.
The Click-through column shows you how many people visited your store from a specific source.
The Earnings column shows the total amount earned from purchases made from click-throughs from a specific source.
The Conversion column shows the percentage of visitors from a source that made a purchase.
More Details
- The click-through data represents the number of unique users who arrive at your store from the traffic source listed. Traffic data counts your entire store as one page, regardless of the number of products or pages visited.
- When looking at a specific date range, you’re viewing data about click-throughs that happened during that span and their associated purchases, regardless of when the actual purchase was made. For example, if on January 1st a user visits your store through a blog link, adds a product to their cart within 24 hours, and then purchases that product a month later (February 1st), that sale will be reflected as a conversion for January 1 — the date the item was added to their cart.
- Traffic data is available from January 1, 2017 onward.
You can learn more about Traffic Data here.
Note: As of 6/15/2024, data is powered by a new source so there may be shifts in some data points when comparing results from before and after this date.