If you have a Seller account, you have the option of naming your store if you would prefer not to use your own name. Your store name will appear when you post comments, for instance.
If you have an existing store and choose to change your store name, it will also change the URL for your store. All your products will redirect to the new name. When store names are changed, there is a delay in the new store name appearing in search results.
Please note: If you change your store name, then you may not be able to change it back to a previously held name.
To add store name to your Seller account:
- Click your profile icon in the upper right corner, and select "My Account."
- Select "Store Profile" on the left, and then click "Edit".
- Add your new store name, and then click "Save" at the bottom.