The answer, as happens so often with intellectual property rules is — it depends! Trademarks protect a company’s brand. A brand includes not just a company’s trademarked name (e.g. Apple), but also their product lines (e.g. Macbook ®), logos, catchphrases, and slogans. Trademarks help prevent Buyer confusion around who is the source of a product (e.g. when you see the “swoosh” symbol on a pair of sneakers, you can be confident that Nike® created them).
If you include any branded elements in your video content, title, or description, you risk infringing on someone else’s mark. So, just like with copyright, it’s important to have the right permissions to use a mark. Each company sets their own guidelines on whether and how other folks can use their marks. We recommend researching a company’s rules on how to use to use their branding (you can see an example of this here) or reach out to the company directly if it’s unclear.
For more information, take a look at this FAQ:
Do I have to worry about my title? How can I make sure it's ok?
If you have any questions, don’t hesitate to write into us!