Conversion rates are relative. It can be helpful to compare conversion rates among your products. A low conversion rate simply means more people are viewing a product without buying it. If one product has a significantly lower conversion rate than your other products, it might mean that you want to look at that product's attributes, like:
- product description
- product title
- grade tags
- price
Does the product title reflect the product? How does this product's price compare to your other products in the same category?
A low conversion rate isn’t by itself a bad thing, but it is something that might cause you to look more closely at a specific product to make sure it’s performing relative to its price and quality. You may decide that a lower conversion rate for a particular product is acceptable given its specific attributes.